W Magazine is a large scale magazine that focuses less on trend reports, and on the art behind the fashion and the glamour. They report on the Who, What, Where, When, and Why of the upcoming month. Within each section they use typography, photography, and multiple organic layouts to stand out against other fashion publications. I feel with their unique approach to the 5 W's they cover all of the aspects from every angle. Besides the obviously size of the magazine, their photography and editorial stories truly stand out and are the most relevant to what is happening in the world of beauty and fashion. In my presentation I broke down the layout of the 5 W's, and conclude that depending on the theme of the article the design then follows that theme and overall message. - Lauren Hodges
